about

the unconventional is an independent online boutique showcasing some of the most exciting underground and emerging talent. offering a virtual space to house collaborative collections from around the world a fresh project of inspiration aspires.

a juxtaposition of artisan craftsmanship and avant-garde collections creates the subtle foundations from which the unconventional was created.

a haven for new and underground talent mixed with traditional service makes a visit enjoyable and relaxed.

the unconventional is an ambassador for a tightly knit group of design talent, an instinct for potential local and international trend is second to none. with an insatiable appetite for fresh perspective the unconventional is constantly looking for the next group of discerning talent to build on their dynasty of designers.