////// ubi sunt is a menswear concept that has its base in Sweden. their collections exclude no one, yet beckon to those who know who they are and what they want. the phrase “ubi sunt” is latin for “where are” – a literary motif dealing with the transience of life. theirr name comes from the longer latin sentence, “ubi sunt qui ante nos fuerunt” (“where are those who were before us”). the vision behind the ubi sunt concept and collections is to celebrate and express gratitude for what once was – the development of humanity, the achievement of those before us, honouring all the struggles humankind has been through. all those hours – all that effort – are what have paved the way for the opportunities of the present day.
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